Branding - what you may need to consider...

Branding

Why are you different from your competition? What does your personality bring to your companies ethics, customer perception and what are you actually showing your clients with your corporate branding? Your brand is a promise to your customers, a source which promises relevant, differentiated expectations based around the requirement from your business by the client. At Meta Creative we have worked with some of the largest brands in the UK as well as new startup businesses, from gaining an understanding of the client and their business and providing a distinctive and appropriate solution. This requires the creation of a brand, a series of visual markers to indicate how a logo and its marketing collateral should be seen together, both online and offline to give your business a consistent message.

Logo design

Your logo has to work hard! Its the one symbol that makes people recognise your business. The best logos are sometimes the simplest, cleverest, or just immediately identify with your own requirements - a kind of 'feels right' factor. The logo is the centre piece of your business and must be flexible and design-considered to be confidently applied to every area of your business.

Brand Guidelines

Your logo will be seen across a number of marketing channels both on your web site and on your printed or displayed material. Its establishing a consistency across all areas that makes your brand stand out and be recognised providing retained integrity and value for your business.

Presentation Graphics

These are the peripheral items very often overlooked and very often only undertaken at the point of imminent requirement. Stationery, powerpoint presentations, email signatures, tender documents, invoice layouts, order forms. All these are very visual elements and many a great presentation has been ruined by poor legibility and information cramming!

Advertising

Yes it is still going! Print is not dead and neither is advertising. Selected media and trade information will provide opportunity for exciting advertising, providing clear brand awareness and assurrance of your businesses presence in the market place.

Exhibition

The fundamentals of advertising extend through to your exhibition material. You will have paid a premium to exhibit at a trade show, your marketing message on the stand should be attention grabbing and relevant to what you are promoting. You can also provide stand visit incentives and provide quality printed material for attendees to look through long after they have left your stand.

Direct Mail

The impact of print has always allowed the marketing message to be personal and targeted - seeing your name in print is powerful. Creativity in print can provide genuine awareness in the age of email it is a lasting reminder of what you are offering and when the computer is turned off, a physical reminder of who you are.

Packaging

Your product could be in selling against hundreds of other products, in hundreds of stores in hundreds of countries - why should I buy your product? What will your brand and packaging say about your product before we even see it out of the box? What are the implications for export? What are the HSE guideline? Will my client pay the extra for a premium product?These are big questions! Making packaging understandable is vital, customers need to find information presented in way that is quick and easy to understand.

Eshots and newsletters

Getting the message out and keeping the message in front of your clients without overpowering them is a fine line. Quick and reactive eshots can provide visual reminders of a change in the product range or a seasonal reminder. Eshots are also a good introducer and tester of products providing offers that can stimulate a return to your web site for that all important sale.

Brochures and reports

Whether an online guide or a printed brochure, people still like to be provided with as much information as possible about you and your business before they purchase - afterall, they have have to be reassured that you are professional and will provide a service or product to the expectation of who you say you are.

Web site design

The web site remains the centrepiece of your marketing experience for clients and remains a primary point of contact for gaining information and qualifying a business you wish to deal with. Continued technology advances in web design and development mean that your web site must be updated to meet users technology requirements - with reduced web access by desktop PCs, your web site must be responsive to allow smart phone and tablet navigation as well as the tradition laptop and larger screen platforms.

Ecommerce

Your website is now a 24 /7 worldwide shop window and it holds the vital key to finding the right shopping experience for the end user. How do you know what will sell? How do you promote the products you make the most profit from? How do I analyse the users journey to your web site and what will they look at on your landing pages? These are all relevent in establishing and providing the right user experience. Large successs shopping sites provide familiarity and easy of use to their users, making web sites like Amazon and Ebay very accessible and successful. Like traditional retailing, the client experience is everything if clients are to return again.

Social Media

We have all heard the buzz around Social Media, the truth is that no-one really knows where it will take us in the long term. Large networks of followers hang on every up to minute word for Twitter and look to inform on Facebook and provide visual stimulus on Pintrest. With the growth of smart phones Social Media has become the online 'word of mouth' and now provides hundreds of different opportunities for all niche marketing. Taking your business along this path can be exhilarating but may also leave you open to other peoples opinions and can sometimes go beyond your control. Good PR will take the facts and relevant material to a receptive and informed client base - not provide your clients with a personal ego trip of your last weeks social life.

SEO

It seems obvious to want to be found online - but the basics of SEO can be difficult to manage and establish on the road to improvement on the rankings page. Google and the main search engine providers are improving all the time and are refining their criteria for concise and informed content over duplicity and dubious back links and text artificially loaded with key phrases.